Название: Бизнес-план на английском языке Автор: Масуренков Владислав Домашняя Лаборатория Компьютерных Исследований E-mail: delki@chat.ru Примечание: Написан мной и еще парой человек по курсу "Написание бизнае-плана". Правда 80% сделал я.
Rostov State University
Business plan
DelKI
consultation of computer and software
Made by:
Massourenkov Vladislav
Machno Olga
Tovstolutskaia Larisa
1998
Contens: 1. Mission Statement 3 2. Industry Analys 4 3. Marketing Plan 5 4. Expenses 6 5. Break-Even Analysis 9 6. Cash Flow Projektion 10 7. Organisation Plan 11
Mission Statement
Our consumers are all
firms and organizations, which use computers, everyone, who needs office
software and also home computer users. Our partners: Firms, which create the software for at home and office,
distributors of
the firms-manufacturers of inventory materials and
internet Providers. Service of our firm: recomendation for purchase of computer, protection and rescue computer viruses, teaching to
computer's using, selling and installing programs, consultation about the
computer's modernisation. The activity of firm will be distributed in
Rostov
region.
Main idea of our Firm:
"We'll make computer easy for you". We'll help people to find
themselves in the computer and software world. The basic
technology: the individual work with each customer. Image of the company: with the help of
advertising we consider to create image of the solid company, working with
firms and the private persons.
Industry
Analysis
Computer sales grew by 14 % over 1996. The selling of the programs has
increased in 1997 by 15.3 %. The receipts of realization of the
programs have grown on 13-17 %. In Russia the growth of sale of the company "Vist" in 1996 has left 23 % in comparison with 1996.
About 40-60 % of new firms
have appeared in our industry in the last three years.
The main three competitors have appeared for the last 2-5 years.
The main competitors are
"Informatika", "Computer-engineering"
and "Gendalf".
Recently have been introducted internet-services and many new
programs.
Our business is better than
business of our competitors because: we give our buyer
two completely new services, which should result that
from us in our customers buying other kinds of services, which our competitors
render. For reason of rendering of initial service (advice at a choice
of the computer) the buyer not only will trust our firm, but also will depend
on it.
The greatest force has our main
competitor "Informatika". It for a long time was in the market and has
additional advantages by sale of our services, since is also seller of computer
engineering. The buyers frequently buy the programs simultaneously with
purchase of the computer. The other main competitors have only one advantage,
that they have been in the market for a long time and have usual reputation.
Marketing Plan
The characteristic of our
basic buyers:
· Home computer users. Financial condition above the average. Style of life: employed by
work. Education is not technical. An educational level rather high, most likely a university,
college or institute degree. Reason of purchasing: purpose
to purchase the computer at absence of the information about its
required properties or problem with the already bought computer.
· Organisations. Average
or large enterprise. Reason of purchasing: purpose topurchase some
computers and software.
At our competitors main goods is not sale of such services, which we are
going render. The basic customer
of our competitors are firms, using in the work the specialized programs. The
basic advantage of our competitors that they for a long time have left on the
market. Also our competitors sell computers and many different programs. Advertising our competitors not designed
for the initial
customer. The advertising is distributed in the specialized
newspapers and magazines about existence of which the beginner in the computer
world (newspapers " That, Where, How mach.
Computers and Office' technique." and "Server").
Positioning our competitors:
Our Customers are the people
or organizations, which are going for the first time to get the computer or
have got it recently.
At us services will buy
because of many number of advertising in those journals,
TV and radio programs , which are designed first of all for the inexperienced buyer. Our
advertising will designed for a wide audience and will
plase in the
popular local editions, radio and outdoor advertising. Our
publicity: free-of-charge
consultation on the phone, participation in exhibitions, edition of the
inexpensive brochures with the basic information on computers, their device and
basic programs.
Expenses
Fixed Costs:
Rent and utilities: 5000p/month
Salaries: 11000/mo
Printing/Promotion/Advertising: 5000 (1-st six month 10000)
Office Supplies: 270/mo
Legal and License: 5000/year (year=December)
Main computer and software amortisation: 1100/mo
Variable costs
Product costs= labour cost per job + man'license
Specialist’s wages: 20/hour
License: 210/man
Each of man can worked: 175hour/mo
Product costs: 22/unit
Selling Prise = 50/hour
Main Investment From Owner =
200000p
Initial Iinvestment at
office' equipment = 55000p from main investment Forms of costs Number Cost of number Total costs Apartament Rent 1 5000 5000 Total: 5000 Equipment Computer table 4 715 2860 Office table 2 1500 3000 Working chair 6 600 3600 Customer chair 8 300 2400 Divan 1 1500 1500 Xerox 1 2300 2300 Cash desk 1 2000 2000 Journal table 1 420 420 Air-conditioner 1 3000 3000 Phone 2 250 500 Bookcase 1 650 650 Safe 1 5000 5000 Lavatory 1 5000 5000 Other software 1 10000 10000 Main computer 1 12000 12000 Working computer 4 6000 24000 Standart software 4 5000 20000 Total: 98230 Personel President 1 5000 5000 Vice President 1 3500 3500 Sekretary 1 3000 3000 Total: 11500 Break-Even Analysis Fixed costs: 23000 Break-Even: 32000 Sales VC FC TC Sales/p Break-Even 0 0 23000 23000 0 32000 150 3300 23000 26300 7500 32000 200 4400 23000 27400 10000 32000 250 5500 23000 28500 12500 32000 300 6600 23000 29600 15000 32000 350 7700 23000 30700 17500 32000 450 9900 23000 32900 22500 32000 550 12100 23000 35100 27500 32000 650 14300 23000 37300 32500 32000 750 16500 23000 39500 37500 32000 850 18700 23000 41700 42500 32000 870 19140 23000 42140 43500 32000 Cash Flow Projection Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Comulative 0 150 200 250 300 350 450 550 650 750 850 870 Begining Cash 200000 102730 132300 111630 92360 74490 47020 27350 21480 18410 18140 20670 Income Product Sales 0 7500 10000 12500 15000 17500 22500 27500 32500 37500 42500 43500 Equipment 66000 11000 0 0 0 11000 11000 0 0 0 0 0 Expenses Rent and utilities 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 Office salaries 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 Print/Prom/Advertising 10000 10000 10000 10000 10000 10000 5000 5000 5000 5000 5000 5000 Office supplies 270 270 270 270 270 270 270 270 270 270 270 270 License 5000 0 0 0 0 0 0 0 0 0 0 5000 Product costs 0 3300 4400 5500 6600 7700 9900 12100 14300 16500 18700 19140 Total Cash out 31270 29570 30670 31770 32870 33970 31170 33370 35570 37770 39970 45410 Mountly in/out-flow -97270 -33070 -20670 -19270 -17870 -27470 -19670 -5870 -3070 -270 2530 -1910 End Cash 102730 132300 111630 92360 74490 47020 27350 21480 18410 18140 20670 18760
Organisation Plan
Our firm forms as
the small enterprise, in which 6 persons work: the president, vice-president,
secretary, three experts.
The organisation structure of our Firm:
The president - Massourenkov Vladislav. He has higher economic education RSU on a speciality marketing
and managment. At the
enterprise will wotking
with the basic organizational questions, advertising, marketing.
The vice-president
- Tovstolutckaia Larisa.
Has higher economic education and correspondens diploma of applied mathematics. At the enterprise will
messages accounting, to
replace the president during his absence. Also will be the expert in the
accounting programs.
The secretary. Has higher education . Knows
English language and owns work on the computer. Will working with the time-table of work, writing of the checks, to
work on the telephone, conduct under the diagrams of work of the experts.
The experts are the
workers with higher education
on a speciality the applied mathematics. Free possession of the computer. Each of the experts will specialize on one of
directions of work:
·
Operating systems and set-up of the computer.
·
The graphic programs and networks.
·
Office programs.
The personnel begins to work in
firm already with large initial preparation. Further increase of qualification will occur
gradually during work.
For increase of quality of work
participation of the personnel in the profit is planned.
Привет! На рынке
компьютерных услуг сейчас в Ростове
сушествуют три фирмы, которые оказывают компьютерные услуги. Этими фирмами
являются Гендальф, Ком, Инф.
Несмотря на то, что эти
фирмы оказывают компьютерные услуги, они не являются нашими конкурентами, так
как нацелены на другую категорию
покупателей. Эту ситуацию вы можете увидеть на
данном графике. Основными
покупателями наших конкурентов являются компании, причем преимущественно те,
которые уже имеют опыт работы с компьютерами. Мы рассчитываем продавать свои
услуги прежде всего частным лицам, причем преимущественно неопытным в этой сфере. Привлечь данную категорию клиентов мы сможем
прежде всего низкой ценой и высоким качеством. Кроме того, наша реклама будет
размещена в общедоступных средствах массовой
информации, и рассчитана на большое число потенциальных покупателей.
Преимущество нашего
проекта заключается в том, что он
требует маленьких вложений, а низкие
издержки обеспечат большую доходность.
На оказание одной
дополнительной услуги наша фирма будет
тратить всего 22 рубля. Продавать же ее мы будем за 50 рублей, что
значительно дешевле, чем она стоит у наших конкурентов. Качество
наших услуг будет не только
таким же, но и намного выше.
Залогом успеха нашей фирмы
является высококвалифицированный персонал, о котором вам расскажет ТЛ.
Hallo! In the market of
computer services now in Rostov exist
three firms, which provide computer services. These firms are: Gendalf, Computer Ingeniring and Informatika.
Thought
these firms provide computer services, they are not our competitors, because
aimed at other category of the buyers. This situation you can see on the given
diagram. The basic buyers of our competitors are the companies, and in general
that, which already has experience of work on the
computers. We plan to sell the services above all to the home computer users, and in general inexperienced in this sphere. To attract that
category of the customers we can above all by the low price and
high quality. Besides, our advertising will be
placed in popular mass media and planed for large number of the
potential buyers.
The advantage of our project
consists that it requires small investments and the low costs will ensure large
profit.
For providing of one additional service our firm will spend only 22 roubles, but we shall
sell it for 50 roubles, that is much cheaper, than it costs at our competitors.
The quality of our services will be not only same, but also is much higher.
Pledge of our success
is in the high qualitative personnel, about which
Tovstolutskaia Larisa will tell. Break-Even Analysis Fixed costs: 17000 Break-Even: 28000 Sales VC FC TC Sales/p Break-Even 0 0 17000 17000 0 28000 150 3300 17000 20300 7500 28000 200 4400 17000 21400 10000 28000 250 5500 17000 22500 12500 28000 300 6600 17000 23600 15000 28000 350 7700 17000 24700 17500 28000 450 9900 17000 26900 22500 28000 550 12100 17000 29100 27500 28000 650 14300 17000 31300 32500 28000 750 16500 17000 33500 37500 28000 850 18700 17000 35700 42500 28000 870 19140 17000 36140 43500 28000 Cash Flow Projection Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Comulative 0 150 200 250 300 350 450 550 650 750 850 870 Begining Cash 200000 102730 132300 111630 92360 74490 47020 27350 21480 18410 18140 20670 Income Product Sales 0 7500 10000 12500 15000 17500 22500 27500 32500 37500 42500 43500 Equipment 66000 11000 0 0 0 11000 11000 0 0 0 0 0 Expenses Rent and utilities 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 Office salaries 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 11000 Print/Prom/Advertising 10000 10000 10000 10000 10000 10000 5000 5000 5000 5000 5000 5000 Office supplies 270 270 270 270 270 270 270 270 270 270 270 270 License 5000 0 0 0 0 0 0 0 0 0 0 5000 Product costs 0 3300 4400 5500 6600 7700 9900 12100 14300 16500 18700 19140 Total Cash Out 31270 29570 30670 31770 32870 33970 31170 33370 35570 37770 39970 45410 Mountly in/out-flow -97270 -33070 -20670 -19270 -17870 -27470 -19670 -5870 -3070 -270 2530 -1910 End Cash 102730 132300 111630 92360 74490 47020 27350 21480 18410 18140 20670 18760 Expenses Forms of costs Number Cost of number Total costs Apartament Rent 1 5000 5000 Total: 5000 Equipment Computer table 4 715 2860 Office table 2 1500 3000 Working chair 6 600 3600 Customer chair 8 300 2400 Divan 1 1500 1500 Xerox 1 2300 2300 Cash desk 1 2000 2000 Journal table 1 420 420 Air-conditioner 1 3000 3000 Phone 2 250 500 Bookcase 1 650 650 Safe 1 5000 5000 Lavatory 1 5000 5000 Other software 1 10000 10000 Main computer 1 12000 12000 Working computer 4 6000 24000 Standart software 4 5000 20000 Total: 98230 Personel President 1 5000 5000 Vice President 1 3500 3500 Sekretary 1 3000 3000 Total: 11500 Финансовый план DeLKI (Consultation of computer and software) Вид затрат Количество Стоимость единицы Общая стоимость Помещения Аренда офиса площадью около 100 кв.м. 1 8000 8000 Итого: 8000 Оборудование со сроком амортизации 2.3 года Столы компьютерные 4 715 2860 Стол офисный 2 1500 3000 Стулья рабочие 6 600 3600 Стулья посетительские 8 300 2400 Диван 1 1500 1500 Ксерокс 1 2300 2300 Кассовый аппарат 1 2000 2000 Журнальный стол 1 420 420 Сплит-система 1 3000 3000 Телефон 2 250 500 Шкаф 1 650 650 Сейф 1 5000 5000 Санузел 1 5000 5000 Итого: 32230 Амортизационные отчисления в месяц: 1167,753623 Оборудование со сроком амортизации 1 год Компьютеры рабочие 3 8000 24000 Программное обеспечение стандартное 3 5000 15000 Другое программное обеспечение 1 14000 14000 Компьютер главный 1 17000 17000 Итого: 70000 Амортизационные отчисления в месяц: 5833,333333 Персонал Директор 1 4000 4000 Бухгалтер-консультант 1 3500 3500 Специалисты (4 чел.) 4 3000 12000 Итого: 19500 Прочие издержки Оплата коммунальных услуг (вода и т.д.) 500 Канцелярские товары (бумага, ручки и т.д.) 3000 Рекламные мероприятия 10000 Итого: 13500 Резервный фонд: 20000 Итого постоянные затраты в месяц: 25501,08696 Итого переменные затраты в месяц (при 4 специалистах): 15000 Итого общие единовременные затраты: 163230
#ФАЙЛ: ;Buzplan
#ТЕМА: ;Бизнес-план
на английском языке
#НАЗАЧЕНИЕ: ;
#ФОРМАТ: ;WinWord
97
#АВТОР: ;Масуренков
В.С
#СДАВАЛСЯ: ;|
РГУ, Экономфак
#ПРИМЕЧАНИЯ: ;
